You've read my rants on resistance to blogging several times before. I'm happy to report that we finally had a breakthrough on one of the most interesting blogging efforts i've proposed so far.
The site is up for testing and review right now and will be 100% live on Friday.
Until then. I just wanted to share with you what happened and how we managed to "win" just in case you ever encounter this:
* hold a roundtable with ALL of the key stakeholders in the effort.
* take time to explain blogging. the difference between posting vs. commenting. controls and moderation.
* address every single concern point for point. during that meeting. This wears them down :-)
* Stress that "this is an experiment. we can shut it down if we have to."
* remind them that if there's no audience. we didn't fail and it's safe to try again. if there's a large audience . we're doing a great job of communicating and the effort was worthwhile.
* solicit the rules and policy guidance of the communications folks and legal if necessary. We avoided legal by repurposing the rules of GM's blog.
* Put yourself in the sights of the shotgun. I'm going to be they guy monitoring this and will recommend pulling the plug if things get too hot.
* Always. always remind them that turning it off is just a keystroke away. Also remind them that there will be repercussions of doing so. but nothing permanent.
I'm glad we made some progress here. It'll be interesting to see what kind of interest this blog attracts. It's part of a larger project but i think it's an important step forward for the institution to take.